This Rules were created by Dieter Rams https://en.wikipedia.org/wiki/Dieter_Rams
We try to use them even in the most ornamental illustrations and the richest aesthetics.
1. GOOD DESIGN IS INNOVATIVE
There are endless ways to innovate and new technologies are offering exciting opportunities to do so.
2. GOOD DESIGN MAKES A PRODUCT USEFUL
A product is meant to be used. It must satisfy certain needs, not only functional, but also psychological and aesthetic . Good design emphasizes the usefulness of a product and removes anything that can detract from it.
3. GOOD DESIGN IS AESTHETIC
Products we use every day affect our personality and our well-being. Hence, their aesthetics are critical. However, and this is very important, only well-executed designs can be beautiful.
4. GOOD DESIGN MAKES A PRODUCT UNDERSTANDABLE
Gone are the days of RTFM. You didn’t need a manual to operate the iPhone, did you? Rams used to say that good design can make the product talk and be self-explanatory.
5. GOOD DESIGN IS UNOBTRUSIVE
Products are neither decorative objects nor works of art. It’s important for the design of products to leave room for the user’s self-expression.
6. GOOD DESIGN IS HONEST
Our favorite! Good design does not make a product more valuable or innovative than it really is. It does not attempt to manipulate the consumer with false promises.
7. GOOD DESIGN IS LONG-LASTING
Do you know the IBM logo? Did you know it was designed 43 years ago? 43 years and it was never redesigned. Like Paul Rand (the designer of the IBM logo), Rams believes that good design avoids being fashionable and therefore never appears old fashioned. Unlike fashionable design, it lasts many years.
8. GOOD DESIGN IS THOROUGH, DOWN TO THE LAST DETAIL
Think that Steve Jobs was a details lunatic? Well, he had a great teacher. In good design, nothing is arbitrary or left to chance. Care and accuracy in designing a product show respect towards the user.
9. GOOD DESIGN IS ENVIRONMENTALLY-FRIENDLY
Good design conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
10. GOOD DESIGN IS AS LITTLE DESIGN AS POSSIBLE
Less, but better. Good design concentrates on the essential. Everything else is left out. In Rams’ words: “Back to purity, back to simplicity”.
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